Balashi Beer Launches the #TapaCora Campaign
Balashi Beer, Aruba’s local beer for more than 21 years and beloved by both locals and tourists alike, is launching its new red cap campaign, #TapaCora. During the month of May, the National Balashi Brewery’s marketing team officially launched the #TapaCora campaign and is incentivizing consumers to try it.
Balashi Beer is a national product that is produced here on the island by our local people for Arubans as well as tourists to enjoy. Using the best possible ingredients— namely 100% barley, 100% hops, and one of the world’s best water sources, Aruba’s very own. It’s also the winner of two gold medals, one for taste and another for quality. It is available at more than 1300 locations on our island, in a majority of our bars, supermarkets, hotels, and casinos.
What makes the red cap special?
Extra attention has been placed on the production and inspection of the quality of the beer to perfect it even more than it already was, and is now fresher than ever. “We are producing this liquid gold in smaller batches to ensure that you will always get the freshest taste on the market to enjoy…try it now,” says marketing coordinator Rowald Werleman.
The red cap shows the patriotism and pride of our local people as well as signifying the red star on our flag.
Balashi believes in our local talents
The campaign was launched together with a new jingle which is produced by local talents Steve Andreas and Ty Figeroa, and will soon be heard on all radio stations on Aruba.
Follow the Balashi Facebook page during the month of May to stay informed on where you can enjoy a happy hour with our new red-capped beer on the island. With every purchase of a case of beer on the website you will receive a complimentary red Balashi cap.
Balashi would also like to remind our consumers to think of the environment by recycling the bottles. For every bottle returned, receive 20 cents, and for every case, receive 4 florins and 80 cents. Bottles can be returned at the Tropical Bottling Carry Out at L.G. Smith Boulevard or in San Nicolas. The offer is valid as long as supplies last.