Discover the Real Aruba

You really get to know a place when you dig deep below the surface, which is why we invite you to take the time to discover Aruba's art, music, traditions, and culture, as well as the talented community members driving these forces. Additionally, inspiring locals are making a name for Aruba on the world stage with their impressive successes, while Aruba's foundations and caring individuals carry out special projects to make Aruba a better place. There's clearly much to discover on Aruba beyond the beaches—join us as we peel back the layers.

Explore Aruba's Culture

Artistic Endeavors

The San Nicolas Series

Music & More

This Is Who We Are

Aruban Holiday Traditions

Aruba's Inspiring People

Community Events

Making Aruba A Better Place

When in Aruba, Care for Aruba

Caring for Aruba's Animals